Hooked is on a mission to lead the transition to a healthier seafood ecosystem, through making mouth-watering seafood available for everyone to enjoy. 100% plant-based. Its time someone took this problem seriously as nearly 90% of the fish population is fully exploited and in crisis. The fish stocks are decreasing every year and when the global demand for seafood increases, life in oceans will simply disappear if we don’t change our diet. It’s an honor to work with this brand and the people behind it!