With previous experience in elite sailing and alpine skiing, the founders of Vargkläder, have been tested by extreme weather conditions. They know what kind of clothes an active lifestyle demands. The one thing they’ve been missing is garments which are functional, yet simultaneously.
The video produced for Varg was used in a campaign, as a top tunnel video to attract a large crowd of people. They wanted us to show their wide range of garments in a creative way, preferably out in nature. Framebrains took a trip to the Swedish mountains for a few days to shoot and produce the ad.