GAAM- you do you

GAAM- you do you

Framebrains is proud to showcase our collaboration with GAAM- you do you, a project to visualize Gaam’s quest to change the traditional gym and fitness culture in a fun and stylish way. Our focus was on a clear but simple story, where Gaam is on your journey regardless of whether you are in the start-up phase or well into your training journey. With this film, we get to follow two people, where the message is clear. You do you – as long as you train for you and no one else.